1. Their startup story is ten times more fictional and dramatic than the entire Marvel Comics pantheon.
2. Monthly ritual of quoting the – “Here’s to the Misfits” speech by Steve Jobs, in every other conversation on their Social Media. Also, bonus speech about how we are used to celebrating mediocrity, most of our lives.
3. Commentary on what Mark Zuckerberg, or Tim Cook, or any other famous Founder or CEO of a world-renowned company should or should not do.
4. Sharing former corporate success stories, who quit their jobs and now make a living travelling the world and blogging about how you too can quit your job and travel the world blogging, just like them.10 Indian college dropouts are successful entrepreneurs today!
5. Regular updates about the new book they are reading, which will include at least one of the following:
- Zero to One: by Peter Thiel
- The Outliers: by Malcolm Gladwell
- The Hard Things about Hard Things: by Ben Horowitz
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal: by Nick Bilton
6. The grand announcement of the logo, and Mission statement of their startup, with negligible focus on their Business Model.
7. Long rants about how they have future plans of moving to ‘Silicon Valley’ or ‘The Bay Area’ because India has no place for ‘startup culture’.5 interesting Indian startups that shut down after a short-lived success!
8. “Our startup has bean bags. Come work for us at no pay.”
9. Claiming how a yet-to-be launched product totally has a potential to be the next big thing and kill Apple/Facebook/Google.
10. Embracing “the cloud”.
Partly inspired from this Medium article.