These 10 creative marketing ad campaigns (arranged in no particular order) you will watch next are quite different. They will put a smile on your face, a tear in your eye or make you go “That’s a really smart idea.” Have fun watching and do share this with a friend who needs some inspiration in their lives.
1. Ariel, Share the load:
Ariel is a laundry detergent brand made by Procter & Gamble. Recently, going viral is the ariel advertisement talking about stereotypes. The ad is narrated by a father watching his daughter juggle the needs of her husband and son while making dinner, fielding office calls, washing clothes, picking up toys, and seemingly not thinking twice about the balancing act. He feels regret that both he and society never taught her that she doesn’t have to do it all alone.
2. S-Oil, Here Balloon:
S-Oil is a petroleum and refinery company, headquartered in Seoul, Korea. It was established in 1976 by old name SsangYong Refinery. It produces petroleum, petrochemical, and lubricant products, as well as polysilicon products through its investment in Hankook Silicon. The company is one of the most profitable energy companies in Korea. The company was listed as a Fortune Global 500 company in 2009. (Rank 441).
S-Oil came up with a campaign called “Here Balloon”. The aim behind this campaign was to save fuel. S-Oil estimates that the average driver in South Korean capital Seoul drives for a full half-kilometer each day looking for a space. Over a month, that’s 15 kilometers (9.3 miles) per car, used for nothing more than parking-and that can mean a whole liter of gas wasted.
The idea was to tie a yellow balloon to a free parking space . This balloon can be spotted from far off and once a car is parked in that space the balloon is pulled down. Similarly, on the exit of the car the balloon floats freely in the air and can be seen from a distance.
Check out the ad:
3. Tanishq, The Double knot:
Tanishq is a prominent jewellery brand, that pioneered the concept of branded jewellery and ornaments in India. They introduced innovations like Karatmeter, the only non-destructive means to check the purity of gold and machine made jewellery.
Tanishq Jewellery: The doubt knot was created by advertising agency Lowe Lintas and directed by Gauri Shinde, the ad starts with a woman getting ready as her daughter peeks from behind the door.
4. WWF, Last Selfie:
Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, “Don’t let this be my #lastselfie.”
5. British Airways: British Airways’s recent advertisements have been focusing on the thing we think least about in this world of competition. Relationships.
- Fuelled with love:
- Go further to get closer:
- A visit to mum:
6. Biba, Change the Convention:
Biba The ad throws in a new light to the concept of arranged marriages. It aims to turn the ‘ladki dekhne aaye hain’ stereotype on its head and emphasizes how there are two people involved in a marriage, both of whom should assume equal responsibility for the years to come.
7. Anuk; Bold is Beautiful (The whispers):
Myntra has recently launched its new digital campaign titled ‘Bold Is Beautiful for its ethnic wear brand Anouk. This advertisement was also among the few to break existing conventions.
There were few other advertisements that did not catch as much attention as this one. The one below is just one of them.
- The calling
8. Google Search; Reunion:
The Google advertisement , Reunion, directed by Amit Sharma and written by Sukesh Kumar Nayak and produced by Ogilvy India branch of Ogilvy & Mather. It was published in 2013.
The second part of the google video: