Sellers were for our procurement process only, as they were not available anywhere on our website to choose from.The day was 19th January, and it also happened to be my birthday, when Cushvie was launched. It was the period when this domain was not dominated by any big players, and we were in fact, the very first of our kind.
We set the agenda aside for our first marketing campaign to cover the areas, that would give us a better conversion ratio. To change the perception of buying vegetables and groceries without a feel-and-touch substance, and building trust was a crucial factor, hence we started with door-to-door marketing activity to let people know that there were actual people behind our initiative, who’d be handling the products that make their way into their household. With this campaign, we gathered our first 100 customers in the span of a month and started getting couple of orders everyday. However, right from the inception, the biggest hurdle for us, was to have the ‘registered but not-shopped-yet customers’ to buy from us. We used to engage with them periodically, offer them hefty discounts but we failed to narrow down the gap that kept on widening, of course along with the number of regular clients.
Even though we were ready, delivering orders was much more difficult than we had thought of. An order worth of a grand, took two big sized bags, around 100 litres volume in total, and delivery on a two-wheeler much more difficult. Anyway, we got a good night sleep after a long, exhausting, but extremely productive day.