We really dislike glitter. It’s in our clothes, hair, under the sofa and how many times you ever vacuum that carpet there’s still glitter left. Now you can spread this wonderful experience to a person you dislike. It may be your neighbor, your boss, or that idiot next door who can’t keep his TV sound down.
After being fed up of friends and relatives sending him cards with glitter, that got everywhere, a 22-year old Sydney based entrepreneur – Mathew Carpenter decided he wanted to share this pain with the world. Hence, ShipYourEnemiesGlitter was born in 2015. What started off as a funny side-project, left Mat with orders from all over the world, from people who wanted him to sit with envelopes all day, fill them up with glitter, and ship them to the address mentioned in the requests for $10 a piece. The website went viral, receiving significant coverage by the media, by getting over 1.3 Million hits, and around 300,000 social shares, in the first 24 hours.
On asked about, if he saw this as a viable long-term business option, in a Slate interview, Mat was quick to reply with, “God, I hope not.” By then, he had received 2000 orders, which kept on growing. Overwhelmed by the response, and “being sick of dealing with the horrible glitter product,” Mat put the website up for sale on Flippa – a website that conducts domain auction, with a starting bid of $1.
ShipYourEnemiesGlitter was finally bought by Peter Boychuk, who owned a bunch of other websites, that took the back-seat once he realized that his latest “investment” is going to be more work than he initially thought. He paid a final price of $85,000 for the website, and decided to exand it further by including more ‘prank’ options, but first he ended up with close to 32 gallon cans full of glitter. “I think people assume some kid is just throwing everything together in a basement somewhere,” he told Observer in an interview, “But I have a full staff—we have a room in the warehouse dedicated to packing glitter.”As for Mat, he went on to make even more ‘crazy sounding’ website. His recent one HardCorePrawnLawn sold for $3,200 in another online auction. He also went on to write, what he calls the “most offensive kid’s book” – Where’s MH370? – which is a search and find activity book where readers have to find missing pieces of Malaysian Airlines Flight MH370 in 12 full color, illustrated scenes.
So, if you are thinking that idea you had the other day sounds too stupid to work on, well, think again.