1.Facebook and Twitter just don’t cut it anymore:
2. KYA- Know your audience:
>As easy as it may sound, but this is indeed one of the most important points. If you are not aware of the audience you’re catering to, it will become highly difficult to connect with them. Apart from having the basic idea such as the age group, gender and ethnicity it is vital to analyse beyond these statistics such as their mindsets, interests, needs etc. This will help build a strong connection and will certainly assist you in obtaining a much clearer picture of their expectations.
In addition to this, methods such as brand surveys, question and answer sites, focus groups, social monitoring software, social referrals to the concerned website or an industry research can prove beneficial for discovering the pulse of your audience. Try to build a relationship with your audience through significant and meaningful content, which they’d want to read and share.
3. So many, yet so ‘few’:
As a Social Media Manager Intern, your day will start with logging into all the social media websites – Twitter, Facebook, Instagram, Tumblr, along with Google Drive, Work-mail accounts, YouTube
So what does one do? The trick is to create a number of Google profiles- separate them according to the required number of accounts for eg. one for work, personal data, client related etc. This will allow you to easily switch from one account to the another without much hindrance because each can be fully customized with Chrome applications, account-specific bookmarks and lots more.
5. Make it worth the read:
– It should also be easily share-able, so your community members can expand its reach by sharing it with connections in their networks.”Substantiate your content with well researched material. Enrich it with innovative presentation. Don’t just simply post something which has been been already posted. Be creative. Add your own opinion or question. Make it interesting by adding a survey or a small questionnaire or by asking a question so that people can give their views. This can boost interaction and can also ignite discussions.
– There should be enough freedom provided to the people to voice their opinions, so make sure to keep the comment section open at all times. On a lot of occasions, people will resort to hate-speech and negativity towards your brand and/or other people on the things you post, therefore, it is important to promptly moderate everything that makes way on your Social Media Platform.
6.SEO can do wonders for you:
– Talking about the ‘intersection of social media and SEO’ is no more accurate, as they don’t just intersect; they fuse into a homogeneous effort to raise chances of increasing findability across digital platforms. However segregating these into departments won’t help much. Matt Cutts, head of the Webspam team at Google says that social signals like Twitter retweets, pins, Facebook likes, LinkedIn Shares do not impact the content’s ranking directly, however they do help in increasing the traffic.