Writing a winning Internship description, step by step.
Posted an internship with an intern platform and did not get the flood of intern applications you had expected? It’s time to look into the mechanics of the intern listing you posted. A great, winning job listing works wonders – a bad copy can torpedo even the best internship listing.
We had earlier looked into the whys of writing a good internship description earlier. Now, we move ahead. Based on our day-to-day experience of dealing with the good, bad and ugly internship listings on LetsIntern, we bring you a step-by-step guide to writing this piece of copy.
Note: We are not talking about the closed fields which you can easily fill – rather the open-ended space where you specifically talk about the internship in question – the real internship description.
What should your Internship Description contain?
A good internship description is a work of art – it informs, communicates the benefits of the position and entices students to apply to it. However, you don’t need to be well-versed in wordplay to crack it. Simply, write about it from the intern’s perspective – what they would want to know about it.
To understand this concept clearly, let’s work in an example! Your company, Ozo Trips, is looking to hire full-time campus ambassadors to publicise itself among colleges. This is how you will fill in each step:
1. Company Information:
The company information should, very clearly, tell the students what your company is all about. Remember! This is their first industry experience for a candidate and unless your company is an established giant, chances are they might not know what you’re all about.
Don’t copy off your About Page or put a generic line. Instead put in the following details:
- Company Name + Field
- Products / Services they offer
- Internships / Trainings / Learning programs
- Prospects for new employees
- General perks and benefits
Going by our previous example, this can be written as:
Travel startup Ozo Trips helps students with wings to travel. Providing cheapest trips in India, we are looking for travel-crazy students to work on our campus ambassador program.
2. Job Description:
This needs no art – just a simple description of what you expect the intern will do. Their duties and responsibilities, time period and the way in which they would accomplish these responsibilities.
Going by the same example, this is what OzoTrips wants their interns to accomplish:
1 Get students to participate in upcoming trips.
2 Publicise Ozo Trips in your college, on Social media through posters, emails and word-of-mouth.
3. Influence people to take join upcoming trips.
3. Who Can Apply:
Clarify once again, who can be considered for the position and who can’t. In our example, the company wants full-time interns, still at college.
So, try penning this:
Only those candidates can apply who:
- Are available for full time (in-office) internship
- Are currently in any year of study
4. Benefits or Perks of the Internship:
This is what will get you internship applications and drive likely interns towards you. Mention stipend, learnings and benefits here.
In our earlier example, this makes better sense:
1 Free or Discounted trips with Ozo once in annual or in between 6 months as per your dedication to the program.
2 Goodies in the form of T-shirts, Caps, etc.
3 Campus Ambassador certificate from Ozo Trips.
4 The cover photo on Ozo magazine in your city.
A Great Internship Description:
Here is the example, all put together:
Internship descriptions matter a lot for students as they depend on the information being provided. These are the basics of which great internship descriptions are made of! However, no one minds a little pocket money!
Go ahead! Try your hand and put up an internship posting right away.