#WinterRules. And with it ends an eventful year for the student-centered LetsIntern – what with a consolidation within the larger Aspiring Minds fold, go through an action-packed summer internship season and build on high compensation internships over the winter.
So, what does the LetsIntern 2016 scorecard say? Go-getters – you will rule the roost! Self-sufficient, eager and confident – those are the traits that the market is looking for. These foot soldiers for start-ups, emerging tech companies and established organisations are wanted as web and mobile developers, content marketeers, social media executives and even interns for social work.
Aspiring Minds Internship Survey 2016:
Ahead of data from our LetsIntern database, we saw this trend develop in the Aspiring Minds Internship Survey for 2016. The survey was drawn from the responses of more than 10 lakh recruiters from their internship programs, from both TIER-1 and TIER-2 cities.
This is what the data from both sets has revealed about internships in 2016:
Web Development and Digital Marketing roles like Social Media, Graphic Designers remained the topmost segment, according to the demand for internships, with a large chunk of all applications coming through for such roles.
City-wise New Delhi and the wider NCR belt calls for the most interns, though TIER II segments like Jaipur have been a surprise centre for internships and part-time jobs for students.
The LetsIntern 2016 scorecard:
So, how did 2016 fare for internships in general and for those who used the LetsIntern portal to begin their career graph? The year saw brands like Warner Bros, Google, Cadbury, Amazon, JP Morgan Chase, Intel, LOReal and even Indian vanguards like Patanjali, Eastern Spices, SABTV, HT Media, UrbanClap, PayTM and MakeMyTrip advertise and close positions here. Government positions with the Ministry of External Affairs and even the Election Commission were also available for students this year.
Highest in-demand internships:
The winners, hands down have been developer jobs – be it as software developers, full stack developers, web developers, front-end developers, back-end developers or even app, Android and iOS developers. Out of the complete set of more than 10 lakh positions that were placed on the portal in 2016, these positions occupied the largest set among the set of more than 10 lakh internship programs.
City-wise break-up of internships
More than a third of the students from the 10 lakh+ applications on the portal, have applied for marketing internships in cities led by Delhi / NCR. Other sectors which have seen an increased demand for internships include market research, business consultation, sales, journalism and customer service.
There was also an increase in Social Work internships in Delhi.
With various content platforms gaining traction and visibility, a spurt in internships has followed. Such internships were most popular in Gurgaon.
Delhi was the topmost choice for internships as it saw maximum applications (more than 40%, followed by Mumbai, Bengaluru, Pune and Hyderabad). Tier II cities like Ahmedabad and Jaipur are fast emerging as internship hubs.
Internships by Stipends:
On an average, paid internships that form a basis for this LetsIntern 2016 report, offered a stipend between Rs 5000 to Rs 10,000, though there were opportunities that could get enterprising interns as much as Rs 1,00,000 or even a month-on-month disposition.
The second-largest chunk for paid internships were in the range of Rs 10,000 to Rs 20,000.
So, what does 2017 hold for Interns?
New internships from the first week of January show that the trend is firmly towards content and marketing positions that can be filled by willing interns.
Himanshu Aggarwal, CEO, Aspiring Minds, has highlighted that internships this year are not just about bringing quick talent fixes to deal with business surges – they are possible avenues for future recruitments.
“While internet companies and startups have been doing this for a while, more established companies are building these functions as well,” he said.
The winning personality mix:
Recruitment notices for internships both beyond January 1, 2017 and earlier consistently ask for self-motivated, willing to learn interns, who are committed to driving the organisation further. Payment remains no bar for these deserving candidates for the organisation.
In fact, internships posted in the first five days of 2017 consistently ask for candidates with the following characteristics:
i) Internet and social media knowledge
ii) Self-motivated, mature, decisive
iii) Strong desire to learn
iv) Ability to work independently and in a team
Game for the future in 2017? Do share your comments on the same. Further, you can also go over to the AMCAT 2016 scorecard and see similar trends there.