From the creative mind of Radeesh Shetty, founder-owner, The Purple Turtles was conceived to address the need for an out-of-the-common decorative lighting destination in the city. It was an idea that stemmed from home makeovers Radeesh used to help his friends with. Once a marketing professional, Radeesh noticed that home stores in Bangalore do have a collection of international designs on display, but provide no real platform for Indian Lighting Designers, or even for those interested in getting into the field. The Purple Turtles, like so many companies, started from humble beginnings.
A Science Graduate from St Joseph’s Convent College, Bangalore, Radheesh sat down with his friend Namita Agrawal, who shared his passion for interior designing, and discussed the prospects of an interior decoration and home decor business dedicated entirely to lights. After a couple of brainstorming sessions, Radheesh tried his hands at the providing lighting solutions to biggies like Cafe Coffee Day and The Park Street Hotel, along with a few houses. Once the word got out Radheesh started getting requests for more projects, and at this point he decided to set himself a custom store, in collaboration with jenny Pinto, a lighting expert and designer.
From then on The Purple Turtles has come to be the only store that throws the spotlight on a whole range of Indian designers and their versatile repertoire.
“An increasing number of people are looking for specialised lighting solutions for their homes,” he told Telegraph, “We custom-make the designs and shape of the lights for our clients. Earlier, lights were essentially made of glass but now people are open to materials like paper, steel, wood and even stone,” he explains.
“So, if Bangalore-based light designer Jenny Pinto’s banana fibre paper lamps sit pretty in a corner, there are Delhi designer Mukul Goyal’s metal lamps in another. There are cast metal industrial-looking table lamps and wall lights from Mumbai designer Saleem Bhatri, while another Mumbai designer, Vanmala Jain, brings a range of ceramic lamps.” The Telegraph further mentions.
“The way I process my paper is unique,” says Jenny Pinto, who has been a studio designer for the last 12 years and has been associated with The Purple Turtles since the beginning, highlighting her process, “I use banana fibre to make my paper that very very few people in India use but besides that, the methods of processing and the gentle chemicals I use adds to the strength and translucency of the paper. This adds a lot of value to the inherent durability of the lamp and the quality of the light it gives. ”
Along with a prolific team of in-house designers, who create limited edition innovative lights for its patrons, The Purple Turtles works primarily with architects and interior designers, providing personalized and customized lighting solutions for homes, offices, resorts, spas, restaurants and theme-based interiors. The client list comprises the world-renowned Google, TCS, Microsoft,Amazon, Wells Fargo, Oracle, CISCO, LinkedIn, Facebook, Ericsson and many more.
The Purple Turtles is today more than just a store; it’s an “art gallery” which gives domestic designers a platform to be recognized for their talent. The team also provides lighting consultancy, offering highly specialized and need-specific lighting advice to its customers.
The combination of unique materials and diverse inspiration from round the world is exceptional and quite liberating from the stereotyped furniture. To add to this, the range is refurbished every fortnight, giving its customers something new to choose from every time. So, the next time you look to pick up an ‘out-of-the ordinary’ lighting solution, or a piece of “conversation-starting” furniture, or a quirky accessory, or just a unique gift, at a reasonable price, head over to The Purple Turtles to be pleasantly surprised.
This article has been adapted from our partner TheStartupJournal.