1. Network Matters:
Networking is a key ingredient for success, and it is critical to connect with the right people. In this regard, Twitter beats Facebook hands-down. While Facebook is a digital representation of your offline social network, Twitter allows you to connect with people you do not know, and many that you ought to know. Twitter, therefore, expands your network to include thought leaders, interesting entrepreneurs and key influencers in your space. You can procure meetings or even make friends in any country by talking to relevant people about relevant topics. hash-tags work. I have a far more diverse and interesting list on Twitter than on Facebook.
2. You are the average of the 5 people you spend most time with:
On Facebook, your top 5 list sorted by interactions is going to be people at your existing level. College students will have college students, and young professionals will have other young professionals and newbie entrepreneurs will have others in the similar boat. On Twitter however, you can jump this curve and start following the best entrepreneurs, best professionals in your field, engage with them in a conversation, read the blogs they read or read their views on topics that matter to you. You can be in great company.
3. The 80-20 Rule:
80% of Facebook feeds are things you ought to care little about or matter little to your work. Facebook is full of cool lists, music, videos and random pictures shared by your friends who are bored in cubicles or with ample time to kill. Twitter on the other hand, restricts conversation to those you really want to follow — people who share smaller but smarter snippets of information — and you end up following topics that matter, and also have access to something I call “crowd intelligence”. Thus, Twitter comes close to presenting you with the 20% of things that matter.
4. Customers speak sense:
This is just a fact I have observed after 3 years of running a consumer-facing business. Our followers (through a small fraction of Facebook likes) offer far more relevant feedback and quick criticism. Also, its easier to track every conversation relevant to your category by following the right #’s, you will have to spends hundreds of dollars to find the same information to mine that data off Facebook.
5. Crowd-sourcing is the way to do it:
As I was writing this article, my CTO struggled with an implementation of a certain technology. He tweeted about it and used the relevant hash-tags. He quickly had two developers respond. They helped him find a solution, and soon the company who leads the space tweeted saying they are working at solving similar issues in a newer version. We also earned a free new trial of their software. Twitter is cool that way. On Facebook, my CTO’s community of few hundred developer friends wouldn’t have been that swift. I have had similar experiences when I seek advice on IronMan training or even which courses to take to learn something.
6. Facebook reads‘’Paybook”:
Our brand has a Facebook page with close to 120,000 organic likes but to make my post reach to reach to the feeds of all 120,000 — I need to boost post i.e. pay Facebook. On Twitter, however, even if may have only 5000 followers, but all of them see our post in their feed.
7. It’s just more fun:
Twitter is way more fun, you can tweet more often, talk to more people — Twitter raises debates with global participants, Twitter throws surprises in your follower list, Twitter also has potential for more humor (check @JamesBlunt). Global debates, surprises and humor — a lot better than daily details of people on my Facebook.