Weekly Wrap Up | Why Google, Flipkart, Jabong, Amazon, and Facebook are...

Weekly Wrap Up | Why Google, Flipkart, Jabong, Amazon, and Facebook are in the news!


1. Amazon:
In line with the festive spirit, Amazon, India’s largest online store has tied up with Make-A-Wish India, an NGO committed to fulfilling the wishes of children diagnosed with a life-threatening medical condition (e.g. cancer) across the country. Under this association, Amazon will donate INR 5 to Make-A-Wish India for every Gift Card bought on its platform irrespective of the Gift Card’s denomination.

Amazon Ties Up With Make A Wish

For the season, Amazon has special Festive Season Gift Cards. Amazon Gift Cards can be redeemed on all products on Amazon.in. Purchasing on Amazon using a Gift Card requires no additional verification allowing for a faster purchase experience.

Srinivas Rao, Director Payments, Amazon India said,

“We are excited to associate with Make-A-Wish India which has done commendable work in fulfilling wishes of these courageous children. Amazon.in will donate INR 5 to Make-A-Wish India for every Gift Card purchased by customers on our platform. With this initiative, customers can now gift a smile to children while gifting their loved ones the choice and convenience to buy anything they love on Amazon.in.”

2. Facebook:

Facebook BSNL Partnership

Boosting the government’s ambitious ‘Digital India‘ drive, social media giant Facebook has come forward to facilitate state-run BSNL in setting up 100 Wi-Fi sites in rural areas of western and southern India.

Facebook will spend Rs 5 crore per annum for sponsoring these 100 Wi-Fi hotspots in the country.

“Facebook has partnered with us to sponsor 100 Wi-Fi hotspots in villages across west and southern India. They will pay Rs 5 lakh for BSNL bandwidth for each hotspot per annum,” BSNL chairman & MD, Anupam Shrivastava said.

The hotspots are being set up by BSNL-selected vendor Quad Zen.

“We have already set up 25 hotspots under the agreement. Facebook is only sponsoring them and not taking any revenue share. Quad Zen will set up these hotspots and handle sales. There is revenue share model between BSNL and Quad Zen,” Shrivastava said.

The agreement between Facebook and BSNL is for three years and it can be further extended for two more years, he said.


3. Jabong:
India’s leading online fashion marketplace, Jabong, has announced that it has appointed Mr. Sanjeev Mohanty as Chief Executive Officer (CEO) and Managing Director effective early December 2015.

Mr. Mohanty has over 20 years of leadership experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as Managing Director. Prior to his role at Benetton India, Mr. Mohanty worked at Madura Garments as General Manager and Brand Head for SF Jeans and at Levi Strauss as Product Manager for the topwear category. He studied at the National Institute of Fashion Technology, where he pursued a Masters degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing.

Sanjeev Mohanty Jabong CEO

Commenting on the appointment, Mr. Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, said, 

“We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India.”

4. Flipkart:
The country’s largest e-commerce venture Flipkart has appointed MakeMyTrip’s chief technology officer Sharat Singh as vice president of engineering.

Singh quit MakeMyTrip on October 9 after heading the online travel agency’s technology practice for 15 months.

Before joining MakeMyTri, Singh served as India MD of Shopzilla Inc. He also had executive stints with Nextag and Microsoft. The engineering team at Flipkart is led by Peeyush Ranjan, a former Google executive, who joined the e-commerce major early this year. Sameer Nigam, the erstwhile head of Flipkart’s engineering practice, resigned from the Bangalore-based company in July. (source: Tech Circle)

5. Google:
In 2012, Google launched Great Online Shopping Festival as the Cyber Monday of India to encourage more Indians to shop online by offering them the best of deals across portals. Their objective was to bring all the leading e-commerce players on a common platform and boost the online shopping industry by focusing on first time buyers. We had never done anything like this before in any country.

Back then India had 130 million Internet users with only 8 million Indians shopping online, and the total online shopping Industry was approximately $2 billion. Fast forward to 2015, India has over 350 million Internet users and over 50 million online shoppers projected to reach 100 million by 2016 and the Industry is already over $10 Billion.

In addition to helping large eCommerce players get massive transactions, GOSF served as a great platform for hundreds of small and medium businesses to find customers across India. Many small and medium eCommerce portals used GOSF as a launch platform and saw phenomenal growth in sales and some of them today are well established online shopping destinations. (source: Google India)





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