BlackLab IVR is a start-up based in Pune, that provides a cloud telephony app targeted to 40million SMEs in India, to help them build a better brand, grow their sales, and retain customers. BlackLab IVR is a fast-growing company with a clear vision of transforming the way MSMEs in small retailers do business. BlackLab IVR provides a self onboarding process for customers - which significantly reduces the sales cycle.