When you maximize the power of content along with social media you get the opportunity to widen your customer base significantly. This type of leverage may seem challenging to achieve in the initial stages of your digital marketing career. In order for you to be able to successfully integrate social media into your digital marketing campaigns you need to understand the basics of content marketing. These are:
1. Pay Attention to Your Audience:
Create a platform that will not only be useful for your customers but will also be geared towards the profitability of your business. Being successful as a content marketer who uses social media will require you to pay attention to the content that is posted by your target audience.
You need to be actively involved in their interactions because this will enable you to find out what interests them. This paves the way for you to create content that will elicit responses in the form of discussions that are relevant to your audience and are a worthwhile addition to both their online and offline existence.
2. Specialize and Focus:
Aim at becoming a specialist in specified areas because your content marketing approach needs to be focused. This serves to increase brand awareness and make more of an impact than a strategy that targets several goals at once. By focusing on one area with time you become an authority in that area.
3. Quality over Quantity:
It is important to note that the connections you make online should be valued in terms of quality rather than the numbers that you can amass over a period of time. Each connection you make should add value to your marketing strategy by viewing, sharing and discussing the content you create. Having several online connections that do not participate will not help to propel your content marketing strategy forward.
4. Patience and Dedication:
A successful content and social media marketing campaign takes time to develop and thrive. Although some people are able to experience success rapidly, you should be prepared for long term effort before you make any notable progress. With patience and dedication you will be able to celebrate achieving the desired results within a reasonable amount of time.
5. Importance of Sharing Content:
When you provide high quality content and steadily establish your follower base, you can look forward to your followers regularly sharing it with other online connections through their blogs, Facebook and Twitter among other sites.
When your content is shared and talked about you start to gain natural back links and that way major search engines will rank your website/content high on the Search Results Pages (SERPs). This will provide a major boost to your online visibility helping build you brand further.
6. Impact of Online Influence:
You can also take advantage of influential users online who already have a large following and can help promote your products or services. Making a connection with these types of individuals is important for establishing a meaningful business relationship.
Once they identify you as a credible and reliable source of quality content they will be willing to share your content with their audience. This will help you gain more followers. Your business will achieve more exposure that will subsequently transform into tangible sales.
7. Active Online Participation:
Constant promotional information may put off potential customers. Occasionally participate in conversations with people in your networks and share relevant content that will help you build relationships with industry influencers.
While conversions are an important aspect of content marketing, you need to remember the importance of building online relationships that will make it easier to spread the word about your business-and eventually make sales.
8. Respond to Feedback:
Make a dedicated effort to acknowledge correspondence from people online. If you have the habit of frequently ignoring feedback or comments you may end up losing valuable opportunities to develop relationships. Social media is all about interaction and marketing effectively. It requires you to respond to people who communicate with you online.
9. Visibility and Availability:
After creating and publishing content, remain visible and available. Be consistent and reachable by creating good content regularly and actively participating in discussions. Followers come and go and they will not hesitate to leave if you do not appear for extended periods of time.
10. Share and Discuss other People’s Content:
As long as you want people to share and discuss your content you should be willing to return the favor. Some of the time you spend online should be used to push the content that other people publish to create a mutually beneficial social media environment.
11. Understand Your Audience:
Before you create your content ensure that you comprehend your audience’s needs. This involves understanding who you are writing for in terms of your existing customer base, and prospective customers. Always create content that helps your clients (present and potential) solve their problems.
Without taking time to understand why and who you are writing for you will find it difficult to address your customers’ needs. When the customer becomes aware of your brand provide content that will help them move to the next phase-the buying phase. Create content that will make it easier for the customer to consider buying your product or using your service.
12. Make your Content Accessible:
Developing content is one thing. Promotion is another equally important part of content marketing. That is where social media comes in; use social media to tell people about the fabulous content you have published. Platforms such as Twitter, Facebook, LinkedIn and Pinterest are ideal for sharing content regularly and you can do so using both your personal and business accounts. When you have great content in your blogs you should make it easy for people to share it with their followers online.
Avoid making it difficult for your audience to share what you post by including easily identifiable sharing buttons on your blog pages. You should write Meta data in a way that will inspire people to click on the listing and find out more.
When you implement content marketing strategies the right way, including proper use of social media for content promotion, you will get more targeted traffic to your website that will be easy to convert to buyers helping your business grow.
Daniel Mattei (@mattedt) is a web Marketing Specialist at Dynamic Search with a love for film-making, content marketing, and photography. He lives with his wife, Grace and Pomeranian, Couscous in Phoenix, Arizona.