‘I worked on marketing campaigns in my Internship in Jio Studios’

‘I worked on marketing campaigns in my Internship in Jio Studios’

Keen on an internship in Jio? This is Pulkit Bhatnagar's experience of working with Jio Studios as a marketing intern and the lessons he learned there.

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Pulkit Bhatnagar's experience during his internship in Jio Studios.
Pulkit Bhatnagar’s experience during his internship in Jio Studios.

The revolutionary Reliance Jio changed how we perceived internet data! The next offering? A 4G smartphone that costs almost next to nothing! Billed as the world’s largest startup, the company has become a hub for young minds, working on revolutionary ideas. So, an Internship in Jio, even the in-house Studios, is a must-have opportunity.

Worth Rs. 150,000 crores, Reliance Jio has several opportunities, working in the different departments under the ‘Jio’ brand. Internships in Jio are available to engineers and MBAs – and this is the tale of one such opportunity. This is Pulkit Bhatnagar’s experience of working with Jio Studios as a marketing intern.

Tell us a bit about your educational background.

I hail from Delhi and graduated in BCA from Maharaja Surajmal Institute of Guru Gobind Singh Indraprastha University (GGSIPU). After which I worked with American Express as an Accounts Protection Specialist. In 2016 I joined the MBA course at NMIMS Hyderabad to specialise in marketing and operations.

How did you get the internship at Jio?

I was recruited through my Summer Campus Placement process at my college. It was a fairly standard recruitment process.

What was your work profile at the internship? What kind of projects did you work on?

I was placed in Jio Studios which is the marketing and content wing of Reliance Jio. It is a strategic business unit (SBU) of Jio which specialises in marketing, branding, content, advertising, celebrity content management etc. It is probably one of the most exciting departments to work in Jio!

I was working out of their BKC Office in Mumbai in a pure marketing and branding profile.

Jio Studios works on Jio campaigns as well as other big brands, they work as any regular communications agency.

As a marketing intern, I did not have any specific project but was involved in several projects as and when needed on priority. It was exciting as I got to work on major brands, every day we used to get briefs about certain communications that needed to go out.

I got to work on the marketing of existing and upcoming Jio products. I learnt about branding and designing 360 degree integrated marketing communication campaigns.

I was lucky that I got assigned to a senior mentor at Jio, he was highly experienced and was proactive in assigning work to me.

Do you recollect any special moments from your internship?

The highlight of my internship was surely working for our boss who comes from an illustrious TV career, he is a marketing and TV content whiz having worked with prestigious companies like Star TV. Just the insights he gave us and anecdotes he shared from his work experience was a big learning experience. He even took the best performers to meetings with senior Jio executives and Bollywood stars!

Another exciting project that I was a part of was the project for 2019 General Elections campaign. It was interesting because I had previous internship experience of working on the social media team of a political party.

What were your takeaways or learning from the internship experience?

The thing I noticed in our company was that we had a flat structure amongst the teams and we used to have open meetings. Our boss was very proactive and up to date with everything.

I have learnt that there is no alternative to hard work.

It is also crucial that you speak out and showcase your work and research effectively to the right people.

The marketing and communications industry is so fast and creative that your work or insights can easily be taken up as their own and you may lose credit!

You have also previously interned with WWF India. How was that experience and how did
you get it?

I did my winter internship at WWF India at their Hyderabad office. It was my own initiative, I wrote directly to the Director at the WWF India. I was called for a selection process and was selected. I worked in the Director’s office on several projects; the major project was the execution of events for Earth Hour. It was interesting and a peek into the NGO sector.

You have AMCAT certifications. How have they helped you?

I took the AMCAT certification during my final year of graduation. With a small fee I got access to a wide variety of graduate job opportunities. I also publish my AMCAT certifications on my Linkedin profile which can be seen by my network and prospective recruiters!

Do you have any advice for students seeking internships in the Telecom sector or marketing
internships?

Keeping a tab on trends in the most crucial factor, especially when it comes to doing well in the interviews. It is good to keep a tab on industry reports from PwC, KPMG etc for telecom reports. Regarding marketing you can follow marketing and advertising blogs to keep abreast of latest communication campaigns.

If you like this, you may also consider reading these stories:

‘From An Introvert To a Confident Business Development Intern’, Read Monica Aggarwal’s story

A PayTM Summer Internship Helped this Intern Overcome Fear of Public-Speaking

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