1. Choose your battles carefully:
On the 12th of June, a friendly match between Belgium and the USA was called off. Why? Well, because the Belgian Coach didn’t want the transportation strike in Brazil to make his team be seated in a bus for 4-5 hours. This may have sounded ridiculous at first, but think about it – the biggest sporting event of the world – the FIFA 2014 – can you risk having your players invest their energy into sitting around waiting for the traffic to clear up for you? Instead, the coach had his team not play a friendly match and remain active, as should your marketing campaign. Value time, settle your priorities, make changes as necessary and adjust to the prevalent conditions. And as soon as the dust starts to settle, kick some more up!
2. Tailor your message:
You won’t find a single non-footballing sportstar hogging the limelight right now and the only ‘outsiders’ are musicians and performers — but then music is universal, and makes sense. What doesn’t make sense is to have an advertising about snorkelling! Nike, Adidas, Fly Emirates are some companies that have come up with impressive ads for the current world cup. These not only piggyback on the popularity of the competition but also utilizes the fame and name of the players, too! The campaign should have a relevant message being delivered in an understandable manner, and preferably tailor made for the targeted audience.
3. With great power, comes great responsibility:
Power isn’t everything, and even though luck also plays a very important role it is important to understand that even a powerful a shot. made in the wrong direction has a zero chance of working out. Rely on analytic data and make the right move to deliver your campaign to the right doorstep. Again, accuracy of information and of delivery is important. Just ask Marcelo.
4. Social Media is thy friend:
No points for this one. Social media is THE big thing for bringing brands and people together. Having a handle on the various sites, helps build a base and get the message across. And maybe, a little bit of fun. Here is the social portal of Brazil 2014 and awesome it is!
5. Take nothing for granted:
Netherlands versus Spain was touted as a rivalry match, a re-run of sorts of the final match of the previous edition, before it even started, however instead of victory for the defending champions, they were sent home by the Dutch. Remember this, never take any following or inflow or outflow for granted. Sit and watch, but watch carefully and be ready to fine tune your campaign at the shortest notice.
6. Learn from your failures:
What team wouldn’t want to make a stunning comeback after defeat to an important competitor, the previous years’ co-finalist no less? Netherlands after being ousted in the previous World Cup finals mae a terrific comeback after working on to better themselves. When you are close to giving up, remember why you started in the first place.
Legends are not made by chance. The great footballers of today are here because of years of toil and practice. Robin vanPersie, the captain of Netherlands and striker for Manchester united, is reported to have been practicing with a football almost since he could walk, He was one of the best player of this tournament. Keep at your marketing game consistently till you make your big breakthrough.
7. Stand out. Don’t sparkle, though:
Nobody likes show-offs.Football has its fare share of those too, but the likes of Lionel Messi have the perfect technique — almost dance like, The over-the-top loading of campaigns with content that is either too flashy or distracting will do just that – distract. Often the simplest things are the ones left giving out the maximum sale.