The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 100,000 students and professors from almost 100 countries have participated in the past 8 years.
With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.
The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.
Professor Registration: January 26th – April 6th
Student Registration: January 26th – April 20th
- There are four competition regions: The Americas, Europe, Middle East & Africa, and Asia Pacific. In addition to an overall Global Winner, there is one winner from each of the regions.
- The Global Winners and their professor will receive a seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California to meet with Googlers from the AdWords, University Programs and Marketing teams. The team will also receive computing devices, along with other prizes.
- Each student in the Global and Regional Social Media winning teams will receive a computing device, as well as other prizes. Additionally, Global Winners and their Professor will get an exciting opportunity to participate in a Google+ Hangout with Google+ team members (to be scheduled at Google’s discretion).
- Winning teams will also secure the following donations for their partners:
1st place – $15,000 donation to the non-profit partner
2nd place – $10,000 donation to the non-profit partner
3nd place – $5,000 donation to the non-profit partner
All Winners and their professors across all categories will be provided with personalized certificate of appreciation noting their status as a Winner in the Competition.