Top 10 Useful Tools for the aspiring Social Media Marketer.

Top 10 Useful Tools for the aspiring Social Media Marketer.

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If you want to be a social media marketer, you need to be doing more than posting personal status updates on social media networks. In addition, employers are looking for people who can create remarkable content and manage their social media effectively.

Here are 10 social media tools out there that you should test out.

1. Buffer

Buffer is one of the top scheduling tools out there for Twitter and Facebook. Buffer allows you to create a schedule of when you would like to tweet or post Facebook updates. You can queue content of your own or add from the suggestions provided by Buffer. All the updates will be pushed out according to the schedule. Many top marketers use and love Buffer.

How you can use it:
Want to recommend great articles to your network on a regular basis ? Buffer gives you great suggestions. When an employer checks out your profile, it will look stellar!

2. Tweetdeck

Tweetdeck is a Twitter management tool owned by Twitter. Customize your display by showing or hiding various streams (e.g. home feed, lists, search terms, scheduled tweets). As it only manages Twitter, companies who have presence on more than one social media network may use another tool.

How you can use it:
Create searches on hashtags you care about to keep up to date on what others are saying on the topic.

3. Hootsuite

Hootsuite is a social media management system that combines multiple networks to a single dashboard. It allows companies to have multiple team members to work together to manage all of their social media efforts, from publishing updates to responding to fans. The abilities to autoschedule and upload hundreds of tweets at once can make it the tool of choice for many companies.

How you can use it:
Monitor 3 social media profiles for free. You only have to open Hootsuite to see your Facebook, and other social media accounts. Customize your streams and keep tabs on who has messaged or mentioned you. After all, social media is about responding to your network in a timely manner.

4. Canva

It’s no secret that social media is all about visual attention. If you are not a graphic designer, you can use Canva to create stunning graphics with a few clicks. In Canva, you can find pre-designed graphic elements that you can drag and drop to create your next Facebook cover, Twitter header or flyer.

How you can use it:
Create a great Facebook cover or Twitter header for practice. Took a great photo? Make it even better in Canva by combining it with text in a fun font. You can share your creations to your social media profiles.

5. Followerwonk

This is a great Twitter analytic tool to see which users are influencers in your industry. You can then build a list of users to engage to grow your Twitter following. In addition, you can see which of your followers has the most influence and on what topic.

How you can use it:
Find influencers on topics you are interested in and follow them. See how they are using Twitter and the resources they recommend. After all, they are influencers for a reason, right?

6. Feedly

Do you follow dozens of different blogs? Do you find yourself going to multiple sites to manually check the updates? With Feedly, you can get the new posts from your favourite blogs in one place! You can also tag and organize the blogs. Businesses use Feedly to curate content to share with their followers.

How you can use it:
Speed up your blog reading and never miss an update from your favourite bloggers.

7. Rapportive

Rapportive shows you the LinkedIn profile and other social media updates of your contacts right in your Gmail lnbox. As social media is all about building relationships, what better way to build a connection by mentioning a shared interest or mutual acquaintance?

How you can use it:
Open messages from your contacts and see who you can connect with on LinkedIn

 8. Bitly

Bitly is one of the original link shorteners that also allow you to track the click through rates. Click through rates is a key metric of how well your content engages your audience, so companies will be keeping a close eye on this metric. When you create an account on Bitly, you can see how many people click on your links in a simple dashboard.

How you can use it:
If you have a blog, you can use Bitly to keep track of where your traffic is coming from. For example, you can have a different Bitly link on each of your social media profiles to see which profile directs the most traffic.

 9. Social Mention

Social Mention is a monitoring tool that allows businesses to keep track of what people are saying about them on social media, blog comments, bookmarks and questions in real-time. Keeping an eye out means businesses can respond to an issue quickly before it escalates.

How you can use it:
Search for your favourite brand or a company you want to work for and see what a company has to deal with on a day-to-day basis.

10. WordPress

Often, as a social media intern, you are also expected to publish blog posts or make other updates to your company website. Companies often use content management systems like WordPress to allow employees with no knowledge of coding to make updates. As WordPress powers over 20% of the web, there’s a good chance your future company might use it!

How you can use it:
You can install WordPress for free on your computer and create a practice blog on your computer for practice (or start a real blog!).

You might also like:
6 ways to be the ace your Social Media Internship!
6 things you can do with your Social Media other than uploading selfies!
14 cool things you didn’t know about Mark Zuckerberg and Facebook!

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