Looking for your big break in Marketing? | Check out 5 successful...

Looking for your big break in Marketing? | Check out 5 successful careers in Marketing!

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So you want a career in marketing, but do you know what it is?

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Everything from brainstorming product ideas to promoting the product is part of marketing. Here are 5 career possibilities for you:

1. Advertising Executive:
Advertising executives come up with creative promotional campaigns to raise awareness. They can work for an agency or for in-house for a large company.

Responsibilities:

  • identify their advertising requirements;
  • devise an advertising campaign that meets the briefs and budgets;
  • liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
  • handling budgets and managing campaign costs
  • monitoring the effectiveness of campaigns and writing reports

Traits of a successful advertising executive:

  • ability to meet deadlines and organize details
  • a proactive attitude, with the ability to use initiative;
  • the ability to work under pressure and assimilate large quantities of information quickly, whilst paying attention to detail;
  • resilience, to enable you to deal with problems and constructive criticism;
  • IT literacy and an awareness of how the industry is developing in the light of new communication technologies.

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2. Digital Marketer:
A digital marketer develops the marketing strategy for the company via the internet. Techniques used range from social media, Web analytics, e-mail, SEO, pay per click, and mobile marketing.

Responsibilities:

  • writing and dispatching email marketing campaigns;
  • providing accurate reports to demonstrate effective return on investment (ROI);
  • update website with effective copy and attractive visuals
  • contributing to company and industry blogs and social media;
  • keeping up to date with current digital trends

Traits of a successful digital marketer:

  • strong written communication skills for producing high quality content;
  • capacity to prioritise and work across multiple projects;
  • organizational skills with ability to deliver a high volume of quality work;
  • creative skills for contributing new and innovative ideas;
  • knowledge of existing and emerging social media platforms.

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Public relations officers are responsible for enhancing the reputation of their companies.

Responsibilities:

  • liaising with and answering enquiries from media, individuals and other organizations;
  • researching, writing and distributing press releases to targeted media;
  • writing and editing in-house magazines, case studies, speeches, articles and annual reports;
  • developing community relations through events such as open days and through involvement in community initiatives;
  • managing the PR aspect of a potential crisis situation.

Traits of a successful public relations officer:

  • excellent communication, interpersonal and writing skills;
  • excellent organisational and time management skills
  • ability to work under pressure;
  • creativity, imagination and initiative;
  • good teamwork, analytical and problem-solving skills;
  • business awareness and a good knowledge of current affairs.

4. Market Researcher:
The marketing researcher finds out what the market values and why.

Responsibilities include:

  • designing data collection methods (surveys, interviews, focus groups)
  • using statistical software to manage and organise information;
  • analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts;
  • writing detailed reports and presenting results

Traits of a successful marketing researcher:

  • work accurately with details
  • work effectively both independently and with others
  • operate objectively and systematically
  • effective oral and written communications
  • creativity and intellectual curiosity

5. Product Developer
Product developers take ideas of new products and turn them into reality, from brainstorming to delivering the product into the consumer’s hands.

Responsibilities:

  • Work closely with engineers to develop prototypes for products;
  • Work with suppliers and regional marketing teams to deliver quality products;
  • Manage future and existing assigned products, set objectives and report on performance;
  • Develop methodology to test and measure products and applications;
  • Oversee development of advertising, public relations and all marketing communications to meet product objectives;

Traits of a successful product developer:

  • Demonstrated ability to promote teamwork, solve problems, and manage complex relationships
  • Ability to prioritize projects, meet deadlines, and achieve productivity
  • Exhibits high standards and accountability; takes pride in details and accuracy
  • Relishes in a fast-paced environment and is effective under pressure
  • Strong communication and presentation skills

10 Marketing Internships on Letsintern:

Gloob Décor Pvt Ltd.
Marketing Support – Internship
Mumbai
Rs 15000/month
Apply by 2014-12-30
M2W Solutions
Marketing Research Intern
Gurgaon
Rs 5000/month
Apply by 2015-01-05
GoodService
Business Development & Social Media
New Delhi
Rs 30000/month
Apply by 2015-01-21
Wooplr Technologies Pvt Ltd
Brand Promoter
Bangalore
Rs 10000-15000/month
Apply by 2014-12-31
Wordit CDE Pvt Ltd
PR and Media Intern
Mumbai
Rs 5000/month
Apply by 2014-12-31
Robogenesis
Marketing Associate
Ariyalur (virtual)
Rs 1000-5000/project
Apply by 2015-01-24
Hire4drive
MBA Marketing interns
Bangalore
Rs 5000 – 8000/month
Apply by 2015-01-15
Ecolibrium Energy Pvt Ltd
Market Research Intern
Ahmedabad
Rs 5000-7000/month
Apply by 2014-12-31
Mobilox Innovation Pvt Ltd
Project Management Intern
Mumbai
Rs 5000/month
Apply by 2014-12-31
Oshiyama Technology Solutions Pvt Ltd
Marketing Executive
Hyderabad
Rs 16000/month
Apply by 2014-12-31

Don’t see an opportunity you like? See all of our marketing internships here.

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