Know design – well, it’s not enough. The knowledge of fine arts, access to fancy computers, or a heavy post-graduate degree will not turn you into one. As we go through summer internships in 2017, there are many design internships among the lot. Here’s all you need to know about graphic design as a career option and what they do.
What is Graphic Design?
Graphic design is a synergy for giving ideas and information the wings to be transmitted and understood for maximum effect – through the use of text, images, design and illustrations. It’s midway between visual communication and communication design, it uses typography, visual arts and compositions to convey a message, effectively.
What does a Graphic Designer Do?
A step beyond plain visual composers, graphic designers work on visual concepts, communicating ideas which will capture, entice, inform and even inspire. Working as visual communicators, they develop digital and on-ground layout design for advertisements, marketing collaterals, brochures, magazines and corporate reports. They also work on layout for websites, magazines, newspapers and other mediums.
An insight by Kinderly Pendergrass in her article on graphic designers in Udemy, puts it in this way, “…We’re visual-thinking problem solvers, and if people are interpreting our message in their own unique ways, well, then we’re just not very good at our job.”
Areas in Graphic Design:
While it’s true that graphic designers have an overlapping set of responsibilities, there are broad areas in which they can be segregated. Here is a substantive list:
- Logo Design / Brand Design
- Package Design
- User Interface Design
- Web Design
- Multimedia Design
- Visual Image Design – Broadcast, Infographics and Content
- Art production
Strengths needed for a Graphic Designer:
So, you’re considering a career path in graphic design – convinced that your eye and art can see you through. Well, it might not be enough. Here are the strengths you do need to build on for a career as a graphic designer.
- i) Visual Thinking (And Communication) Skills:
Most are born in it, but others claim they were able to train themselves in it. Visual communication is all about using text, typo, elements, colours and design to give one message – seamlessly and effectively.
And where do you begin – with a decisive eye. Train yourself by looking into design aesthetics, networking with like-minded individuals, possibly considering tutorials, art appreciation courses, design aesthetic courses. Hone your innate creative ability with examples of good design around you.
- ii) Build your expertise
Discover your specialisation and hone it into an expertise – be it in UI Design, Multimedia Design, Commercial Art, Brand materials or even packaging and industrial design. Build aggressively on it, developing skills accordingly.
iii) Learn Adobe: Photoshop, Illustrator, InDesign
You may receive a swanky set of softwares at your next job. You may not. However, in-depth knowledge of how to wield these three Adobe suites could take you to the heights that you’ve dreamed about. It can also let you work on your talents across logos, vectors, image editing and print publishing alike.
- iv) Have a portfolio handy:
Keep a select guide of your best works at hand as a portfolio. That’s what takes any graphic designer to places. It can be a BeHance profile, a website, a CD or set of work samples printed and put together. And have client testimonials, appreciating how your hard work met their briefs perfectly. Keep it updated and at hand.
Choosing whether a career in graphic design is for you or not, requires one more thing – a slight experience in the field is good too. Consider internships in graphic design like the one’s available during our summer internships in 2017.