About

Eroute Lifestyle Private Ltd is a vertically integrated digitally native e-commerce distribution company, dealing in fast fashion fusion-lifestyle products. The company is currently present in Apparels and Jewellery categories and plans to diversify into other fashion & lifestyle categories soon. Some of the brands under its belt are D’aurame, Shaanyo, Vimoha, Live Bindas.

Live Bindas (www.livebindas.com) is a flagship brand of Eroute which targets millennials and college students providing affordable fashion and lifestyle options with a low-cost high volume strategy. The company has launched a pan India campus ambassador program for students and in its first phase, the company is reaching out to engineering college students to become our campus ambassadors and help us in creating our digital footprint in their respective campus. By the end of March 2020, the company is aiming to appoint our ambassadors in at least 500 different colleges.

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