In a world where people trust friends & family (more than they trust brand advertising), WOOP helps brands get Authentic Word-of-mouth from Real Consumer Advocates in a measurable, scalable manner.

WOOP is a community of 'Women of Opinion'​ that engage on a gamified platform to do High-ROI actions for their favourite brands (like share reviews, referrals & recommendations). They exchange their time and actions for WOOP points, which can be redeemed for exciting rewards (like product hampers and unique experiences). In addition to the rewards, for every 500 WOOP points earned, they help a young girl with 1 day of school via our Charity partner Nanhikali. 

In a nutshell, WOOP is a Unique Value Exchange Platform where everyone wins - Women get the opportunity to win rewards in exchange for their time and opinions; Brands get authentic word of mouth from Real consumer advocates at scale; And the society gets more funds to help young girls study better. 

WOOP helps make marketing to women, a force for good. 

In less than 9 months of being live, WOOP already has over 15+ clients on board including Philips, Kimberly Clark, Cipla, Glenmark Pharma, Procter & Gamble, Unilever, Eureka Forbes, Kaya & many others. 

As we complete 1 year in India on July 2019, we will have close to 200,000 women on WOOP, and would have helped create over 150,000 school days for young girls!  

WOOP is also present in Philippines, Russia, Malaysia and Singapore. 

Internships by WOOP- Women of Opinion

Contact Details

  • www.woop.world
  • WorkSquare, 1st Floor, Solaris D, Urmi Corporate Estate, Saki Vihar Road, Powai