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Internship Details

About Internship:

Location: Kangra - Dharamshala, Himachal Pradesh, India

Incentives: At site safe accommodation and food. Internet connected workspace.

Stipend: $60 is paid as nominal stipend during first 3 to 6-months volunteer - internship. $100 stipend for basic living expenses is paid during fellowship after 3 to 6-months volunteer - internship. Additional incentive ranging upto $200 may be drawn during Fellowship but will based on leadership responsibilities and performance in hr, training, and development.

Duration: 3 to 6 months (extendable to 1 to 2 year paid Fellowship)

Reporting to: Communications Coordinator / Director, Strategy and Development

Job Offer after Internship: Stipend Paid Fellowship / Performance-Based

Organisation: EduCARE India NGO works in varied geographic and demographic regions of India with local communities and interest groups to develop innovative solutions for local area and regional sustainable development. Alongside, EduCARE India NGO and its affiliates also work to reach out to engage the local disadvantaged and marginalised population groups for capacity building - to help them fulfill their potential.

Our motto is - New age, new issues - new ideas, new solutions

Job Description: EduCARE India NGO is looking for a Social Media Intern to fill a volunteer-internship position in our NGO and its affiliate initiatives. This is an exciting opportunity for a recent graduate or Final Year Student to join our team in Kangra or at Dharamshala, Himachal Pradesh.

The Social Media Intern is responsible for coordinating and executing the NGO or its affiliate’s digital media and communications strategy, working across key social media channels including Instagram, Facebook, Twitter, LinkedIn, blog sites and YouTube, and other new media.

This role offers a volunteer-intern a total immersion into the NGO initiatives on sustainable development and the successful candidate will work closely with key members of staff, external partners and customers to learn about social media, digital communications and marketing in a business to business environment.

This role will be instrumental in increasing our digital and social media presence and gaining visibility for our brand among clients and customers.

Duties and Responsibilities

The incumbent intern will be responsible for selected few or all the following works/tasks:
• Digital / Social Media Community Management
• Assist with streamlining digital and social media accounts of the NGO (e.g. Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
• Increase the number of followers and engagements we have on Instagram & Twitter & build more followings and engage with existing and potential partners / customers worldwide.
• Monitoring and replying to Tweets, messages, tags, from customers and partners / affiliates (initially under supervision)
• Posting Tweets & sharing stories daily on Instagram, Facebook etc (general updates and industry-related)
• Posting updates to LinkedIn, Facebook & Instagram accounts (initially under supervision)
• Use features like questions, polls and surveys on LinkedIn, Facebook & Instagram to build our social media footprint and reputation.
• Liaising with staff internally to ensure that their company & personal profiles are accurate and up-to-date.
• Build wider digital media reach by approaching potential customers and partners through other social media channels and email marketing campaigns.
• Work with the Creative Director to implement other channel-specific campaigns
• Coordinating and Distributing Content
• Scheduling and coordinating a weekly / fortnightly / monthly brainstorming meetings with the team to establish content ideas for the month ahead, and to plan for a social media, editorial, marketing and blogging calendar.
• Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines
• Coordinate guest blogger & influencer programmes. Help to amplify this content through other social media channels.
• Drive awareness of our new blog posts by posting the articles into forums and groups
• Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel)
• Understanding and monitoring social media analytics
• Track key social media analytics monthly, including Google Analytics, Bitly statistics, Instagram & Facebook Analytics, LinkedIn company stats, etc.
• Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our website.
• Look at the best performing web site pages and try to generate new content that does the same or better.
• Follow the blogs and content of our competitors and key clients
• Build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’
• Email Marketing and SEO
• Work with each team to create and send one email broadcast per week around content ideas and keys jobs.
• Research free online directories to generate inbound links for SEO.
• Using Google, search on keywords and look at our competitors’ brands for forums and directories that we can sign up to generate inbound links for our NGO and its affiliates.

Technical Expertise:
• Familiarity with key social media platforms like Instagram, Facebook, LinkedIn & Twitter
• Understanding of various Social Media Management & analytics tools
• Fair understanding of Computers & all basic software
• Basic Knowledge of Graphic & video editing software & tools

Roles and Responsibilities:

Skills:

• Possess an understanding of Digital / Social Media & communications

• Good written and verbal communication skills

• Detail-oriented including proofreading skills

• Excellent organization skills

• Possess high integrity and ability to maintain confidential information

• Demonstrate the ability to quickly learn new software and skills

Additional skills:

• Experience in Content Development

• Interest in / Experience in Digital marketing

• Driven by results

• Ability to work hands-on in a start-up environment

• Ability to meet deadlines

• Determined self-starter with a positive attitude

• Can show initiative, drive and enthusiasm

• Is resourceful & problem solver

Perks:

1. Internship Certificate
2. Comfortable Stay shared accommodation, Internet Access
3. Meal provided

No. of Positions

4

Application Deadline

Apply by: 31st Mar `21

Stipend

Expenses Covered

About Company

NGO – Identity & Philosophy

NGO Statute

EduCARE India, is a self-sustainable autonomous community development and public welfare NGO with registered No. 175/2017/HP, earlier No. 1430/2004-05 in India. 

We are committed to the cause of global good and trying to make a difference with the following vision, mission, goals, and values.


Vision

Every human being is capable, confident and responsible global citizen. 

EduCARE envisions a world where all people have the opportunity and capacity to direct social, environmental, and economic resources toward sustainable outcomes that improve lives and communities.


Mission

EduCARE’s mission is to:


Develop and administer effective programs that have at their core the goals of spreading knowledge and awareness, imparting skills, creating opportunities and capacity building among individuals, families and community groups leading to regenerative sustainable development;

Develop and implement creative community-based strategies to enhance pathways for social justice, public health, economic empowerment, intellectual freedom, and ecological consciousness among individuals, families and social groups working to achieve their rationalized Life Dreams.

Goals

Our goals are:


to be an NGO, known for its commitment and credibility for developing innovating programs that helps build local capacity and inspiring leadership, resilient civic institutions, and innovative projects for community education, engagement and regenerative sustainable development in the communities that we work with;

to support and complement the policies and initiatives of local, regional, and national governments NGO/CSR initiatives aimed at social justice, public health, economic empowerment, education and life skills, and environment conservation;

to design, develop and implement systems and processes for sustainable development at grass-root level supporting the inter-governmental – international initiatives on regenerative sustainable development, including the SDGs;

to create opportunities for interested aspiring young leaders and women to develop global perspectives, explore their own potential, develop leadership skills, and contribute to community based sustainable development initiatives;

to leverage and utilise the potential of social entrepreneurship and volunteer action through young people and women in leadership.

Values

Our values are at the core of all that we, as an organisation, do. Our commitment to applying the values to the way we work makes us unique among other, similar, development NGOs. We are:


Self-motivated, 

Global-local Citizens,

Experiential Learners,

System and Design Thinkers,

Applied Researchers,

Future Leaders,

Grass-root level development workers,

Social Innovators,

Community Educators and capacity builders,

Change-makers/change-agents,

Reliable partners and team-members,

Humane and Responsive,

Culturally Sensitive and respectful,

Ethical and professional

We value honesty, integrity, dedication to our cause and the motivation and resolve to overcome any obstacles. Self-initiative and leadership combined with cultural sensitivity and teamwork are the primary traits we hope to discover and promote among our team-members.


Our Principles & Beliefs

Our philosophy relies on the principles and belief that:


Local communities are capable of developing from within, without external financial aid;

Creative and new approaches to problems are needed to cause a real and sustainable impact;

If we lead by example creating new solutions, we can inspire people to join / follow us;

Volunteering and a general belief in the need to help each other should serve as the base of change;

A social entrepreneurial approach is the most effective and sustainable;

Allowing people to rely on charity for their livelihood encourages ‘rent-seeking’ behavior, discourages self-help, and is thus not supported;

A lot can be done with willpower and passion; money is not the only agent for change;

Awareness through education is the basis of creating a desire to develop sustain-ably;

Youth can be at the lead for community based sustainable development through engagement, development and role-modelling approach.

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