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Internship Details

About Internship:

Job Summary

This is a part time position based out of New Delhi to manage Ujjwal Kumar.

Ujjwal Kumar is a percussionist from New Delhi, he has been doing live music for the past 16 years. He has been classically trained in tabla, and has then transformed his skills to other percussion instruments. He is currently playing the "Ghatam" and is one of the very few percussionists in the world to have developed a fusion style with this Carnatic instrument.

He has an instagram page by the user name @ujjwallive where he posts most of his regular content. He also has a youtube channel and plans to expand presence on all social media platforms.

You can check out the artist @ ujjwallive.com



Roles and Responsibilities

Be present in all important events, shoots and meetings.
Assess market potential and strategise content for all social media.
Create plans to cultivate new fan bases.
Book shows, and tours, and develop touring strategies with agents.
Help develop or support the artists creative vision.
Analyze data, set goals, and track and measure results
You need to be able to develop and negotiate contracts and deals.
Develop or coordinate marketing, advertising and promotional materials.
You need to create and manage budgets and cash-flow
Develop itineraries and manage calendars
Write brand relationship and sponsorship proposals.





Additional understanding about being a Manager



The CEO of the Corporation
I like to explain it like this. Picture a large corporation. You have the CEO and then all the departments. The artist IS the corporation. They are the business, they are the brand, they are the product. The manager is the CEO of the corporation and manages all the departments within it.
The departments are made up of everyone on the artists team or industry looking to work with the artist, from the label to the agent to the publisher or other gatekeepers or industry personnel. And when you don’t have departments, aka a team, then the manager takes on those roles until they can build out those departments. However, at the same time, it’s not just the manager. The manager and the artist both need to take on whatever roles they can to build the business.



The Mediator
In another sense, the manager is the mediator between the artist and the rest of the world. Managers act as the ‘buffer’ between the industry and the artist, so the artist can leverage being one step removed and focus on their art.


The Partner
Whichever the case, the artist and the manager collaborate on everything. When it comes down to it they are complete partners. They decide everything together. As a manager, you’re basically the business director, and the artist is the creative director.


The Artist/Manager Relationship
Now all artist and manager relationships are different. You’ll often hear that it’s a lot like a marriage. This is because you are in a partnership, running a business together. You communicate every single day, at least when the artist is active. But like any relationship or partnership, each one is unique. So a huge part of being in an artist-to-manager relationship is figuring each other out and working together in a way that works for the both of you.
Sometimes artists want a larger role in the business side, sometimes artists want nothing to do with the business side. Sometimes managers are highly creative and help out with songs and branding, sometimes they’re awful at coordinating but amazing at landing deals. The point is, it’s all about knowing your strengths and weaknesses, working together to grow, and finding other talented people to fill any gaps for you.


Manager As A&R
Over time, managers have increasingly become substantial decision makers and investors. With less and less major record label existence and financial support, managers have increasingly taken on the role of the record label. Either by starting their own record label or investing in the artist’s career financially, or increasingly taking on the roles of marketing directors or A&R (which means Artist and Repertoire, which basically means developing the artist, their music, and their brand). Now more than ever, the manager is more likely to fill those shoes.


The Protector
Managers also need to be well versed at ‘protecting’ their clients. It’s important to be able to be a good judge of which opportunities your artists should and should not partake in. You have to always keep in mind that some opportunities could harm their career or their reputation, and others could make their reputation thrive.


The Career Strategist & Coordinator
As for tasks, I’ll break them down in a second, but the main role of a manager is to develop career strategies for, and with, their artists and then handling all the coordination of those plans. They are responsible for overseeing and coordinating marketing, publicity, show bookings and tours, production of music, videos and merchandise, single, album and other product releases, gain funding, music publishing, as well as finding new clients to manage.




If you feel excited about this opportunity please email your CV along with a cover letter describing yourself to ujjwal.kumar1492@gmail.com

Roles and Responsibilities:

1. Be present in all important events, shoots and meetings.
2. Assess market potential and strategise content for all social media.
3. Create plans to cultivate new fan bases.
4. Book shows, and tours, and develop touring strategies with agents.
Help develop or support the artists creative vision.
5. Analyze data, set goals, and track and measure results
6. You need to be able to develop and negotiate contracts and deals.
7. Develop or coordinate marketing, advertising and promotional materials.
8. You need to create and manage budgets and cash-flow
9. Develop itineraries and manage calendars
10. Write brand relationship and sponsorship proposals.

Perks:

1. Working remotely and meeting once or twice a week.
2.. Getting to work and learn with Ujjwal.
3. Travel and attending amazing music concerts.
4. Getting insights about the music industry and creating a new trend for others to follow.

No. of Positions

1

Skills Required

Application Deadline

Apply by: 5th Feb `20

Stipend

Rs. 5000-40000

About Company

Ujjwal Kumar is a percussionist from New Delhi, he has been doing live music for the past 16 years. He has been classically trained in tabla, and has then transformed his skills to other percussion instruments. He is currently playing the "Ghatam" and is one of the very few percussionists in the world to have developed a fusion style with this Carnatic instrument.

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